So just what is marketing automation anyway? Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. We implement and even help build your strategy with you with solutions as advanced as Salesforce Marketing Automation and more.
All modern CRM systems contain sales automation functionality. Niche sales automation products will typically integrate with larger, more comprehensive CRM software, in addition to third-party niche products fulfilling other operational needs — primarily marketing and customer service — which allows businesses to pursue a ‘best of breed’ approach to business software selection. This approach may require greater due diligence and oversight during the procurement and implementation stages and we will assist you in selecting exactly the right technologis for your business context.
Each stack is built around and outside marketing automation. It then branches off into different areas like data acquisition and management, content creation, SEO and social and advertising. None of this is integrated into one giant, easy to use platform, either. Instead, teams are put in place for each of the branches, experts at using and understanding each of the different companies' offerings. Data from the different branches eventually gets plugged into the "core" of the stack. And that's what we do. We connect it all for you.